On Demand Executives
Proven CEO's Solving Urgent Situations
for Private Equity, New Venture and Family Owned Companies
Business Growth Innovations, Inc. - Chicago, Illinois
(630) 750-0000
Business Growth Innovations, Inc.
On Demand Executives
Proven CEO's solving urgent Situations
for Private Equity, New Venture & Family Owned Businesses
New Products are the life blood of any business. New products create not only accelerated sales and profits, but energize an organization and make that company uniquely valuable to its customers and consumers.
The "On Demand Executives" at Business Growth Innovations Inc. have led New Product Divisions and functions at Fortune 500, Family businesses, New Venture firms and Private Equity portfolio companies. Hundreds of successful and often award-winning new products have been created and are still seen in the marketplace today.
In Walmart stores alone, over 100 new products are currently in distribution. These and other products currently generate hundreds of millions of dollars in annual sales across frozen foods, refrigerated deli, baked goods, produce, salty snacks, better for you snacks, indulgent snacks, baking ingredients, soaps, softeners, other non-foods, industrial products and services. Our pragmatic and experienced approach assures that our global and regional experience in award-winning new product development is fully focused against your product development needs... including:
- Market Analyses - trend, SWAT and competitive reviews, market size quantification, internal brand, product, packaging and operational equities review, etc.
- Gap / Opportunity Identification - category reviews, competitive product positioning analyses, consumer/customer trends-needs analysis and research.
- Idea Generation - internal-external product ideation sessions, name & concept development, consumer ranking and market research evaluation, etc.
- Prototype Development - internal or external prototype sourcing, preliminary costing/margin analysis, identification of commercialization hurdles, etc.
- Consumer Research - concept screening, product name/positioning, relative rankings, product improvement and fulfillment testing, on line research with questionnaire development, results analysis & recommendations, etc.
- Package Development - end to end service from defining product & package design goals through creation of high impact graphic designs with "customer hot button" copy, vendor selection, printing coordination, etc.
- Commercialization Support - withproduction trials, product specification development, lab-to-plant translation, initial mass production, final cost & margin analyses, etc.
- Test Marketing (when needed) - target market selection, key customer presentation development, account call support, sales tracking, marketing support development and in-market execution, etc.
- Marketplace Implementation - including marketing plan creation, account presentation development, customer call support, volume and production forecasting support, expansion critical paths, and other critical follow ups, etc.
Contact us to learn more about our "On Demand" services that create and introduce award-winning and profit-producing new products!